THE POP STAR WHO WANTED TO INCREASE HIS POPULARITY IN SOCIAL MEDIA
A pop star wanted to increase its popularity in social networks with its true fans. The challenge was to retain their fans and attract new followers in an organic way and without using advertising guidelines in social networks.
Through an analysis of the fan network of similar artists, we determine a potential audience of new followers. We analyze more than 300 million data distributed in more than 2 million publications, 100 thousand hashtags and 227 fanpages. We identified the topics that most impact the followers and we made a communication strategy with the fans that most disperse the news.
The interactions increased by 217%. Users talking about the pop star increased 105%. The views on YouTube 222%. All without spending the budget.
- We identify the most influential users to interact with them and build loyalty.
- We consolidated a strategy to convert users of social networks into content viewers.