HOW A POLITICAL PARTY FOUND VOTERS WITH THEIR SAME IDEALS
In the Colombian elections there were undecided voters. We needed a strategy of attraction through themes, feelings and people that most influenced them so that the parties would retain their voters.
We analyzed and diagnosed for 6 months the composition of the influence network of all the parties and their interaction to identify the topics that are most relevant to the undecided voters. With them, we created a communications strategy that addressed those issues and adjusted the communication criteria for those contents.
The strategy increased voter loyalty by decreasing the percentage of undecided voters in the polls. During the process, we measured voter activity and reaction and permanently updated the communications tactic.
- We mapped the issues and feelings that influenced the most the voters decision.
- We established specific communication tactics for voters who got news through influencers.